{"id":37794,"date":"2018-09-18T13:54:55","date_gmt":"2018-09-18T11:54:55","guid":{"rendered":"http:\/\/polishscience.pl\/?p=37794"},"modified":"2018-09-18T09:55:52","modified_gmt":"2018-09-18T07:55:52","slug":"les-etudiants-de-poznan-sont-les-laureats-europeens-gomac-2018","status":"publish","type":"post","link":"https:\/\/www.polishscience.pl\/fr\/les-etudiants-de-poznan-sont-les-laureats-europeens-gomac-2018\/","title":{"rendered":"Les \u00e9tudiants de Pozna\u0144 sont les Laur\u00e9ats europ\u00e9ens GOMAC 2018"},"content":{"rendered":"<p>Une \u00e9quipe d&rsquo;\u00e9tudiants de l&rsquo;Universit\u00e9 Adam Mickiewicz et \u00a0Universit\u00e9 d&rsquo;\u00e9conomie \u00e0 Pozna\u0144 a remport\u00e9 la premi\u00e8re place en Europe dans la comp\u00e9tition internationale Global Online Marketing Academic Challenge (GOMAC) 2018 \u2013 \u00e0 lire sur le site Web de l&rsquo;Universit\u00e9 Adam Mickiewicz.<\/p>\n<p>Mateusz Halicki, Dawid \u015aliwi\u0144ski, Sebastian Jastrz\u0119bski et Aleksander Kempa ont pr\u00e9par\u00e9 et men\u00e9 une campagne marketing de 3 semaines int\u00e9grant les plateformes Google Ads (AdWords), Facebook et LinkedIn. La campagne a \u00e9t\u00e9 men\u00e9e pour Ogarniamprad.pl &#8211; la premi\u00e8re plate-forme d&rsquo;ench\u00e8res d\u00e9di\u00e9es en Pologne, permettant d&rsquo;ench\u00e9rir en temps r\u00e9el pour l&rsquo;achat et la vente d&rsquo;\u00e9nergie dans les ench\u00e8res invers\u00e9es de groupe.<\/p>\n<p>Le concours est organis\u00e9 par la communaut\u00e9 internationale Global Online Marketing Academics, une association d&rsquo;enseignants universitaires sp\u00e9cialis\u00e9s dans le marketing num\u00e9rique. Apr\u00e8s un triomphe en Europe, les \u00e9tudiants de Pozna\u0144 se battent toujours pour le titre de Global Winner GOMAC 2018.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une \u00e9quipe d&rsquo;\u00e9tudiants de l&rsquo;Universit\u00e9 Adam Mickiewicz et \u00a0Universit\u00e9 d&rsquo;\u00e9conomie \u00e0 Pozna\u0144 a remport\u00e9 la premi\u00e8re place en Europe dans la comp\u00e9tition internationale Global Online Marketing Academic Challenge (GOMAC) 2018 \u2013 \u00e0 lire sur le site Web de l&rsquo;Universit\u00e9 Adam Mickiewicz. Mateusz Halicki, Dawid \u015aliwi\u0144ski, Sebastian Jastrz\u0119bski et Aleksander Kempa ont pr\u00e9par\u00e9 et men\u00e9 une [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[35,41],"tags":[],"_links":{"self":[{"href":"https:\/\/www.polishscience.pl\/fr\/wp-json\/wp\/v2\/posts\/37794"}],"collection":[{"href":"https:\/\/www.polishscience.pl\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.polishscience.pl\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.polishscience.pl\/fr\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.polishscience.pl\/fr\/wp-json\/wp\/v2\/comments?post=37794"}],"version-history":[{"count":0,"href":"https:\/\/www.polishscience.pl\/fr\/wp-json\/wp\/v2\/posts\/37794\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.polishscience.pl\/fr\/wp-json\/wp\/v2\/media?parent=37794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.polishscience.pl\/fr\/wp-json\/wp\/v2\/categories?post=37794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.polishscience.pl\/fr\/wp-json\/wp\/v2\/tags?post=37794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}