{"id":288566,"date":"2023-06-14T14:27:34","date_gmt":"2023-06-14T12:27:34","guid":{"rendered":"https:\/\/polishscience.pl\/?p=288566"},"modified":"2023-06-14T14:27:42","modified_gmt":"2023-06-14T12:27:42","slug":"researchers-established-a-correlation-between-an-increase-in-the-number-of-followers-of-a-companys-social-profile-and-its-higher-revenues","status":"publish","type":"post","link":"https:\/\/www.polishscience.pl\/en\/researchers-established-a-correlation-between-an-increase-in-the-number-of-followers-of-a-companys-social-profile-and-its-higher-revenues\/","title":{"rendered":"Researchers established a correlation between an increase in the number of followers of a company&#8217;s social profile and its higher revenues"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A company that skilfully engages the attention of social media users can improve its financial result by up to PLN 30 million a year. Researchers from the Kozminski University (ALK) in Warsaw have found that the number of followers of a company&#8217;s profile on LinkedIn translates into its revenue.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ALK&#8217;s management and economics specialists focused on 300 companies from the S&amp;P 500, an index that lists the 500 most important companies from the US stock markets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8216;We examined companies with active profiles on LinkedIn&#8217;, explains Dr Pawe\u0142 Korzy\u0144ski, who deals with leadership issues. &#8216;The sample included 99 sectors, grouped into categories such as services, consumer goods, finance, healthcare, industrial goods and technology. We observed that a 1 per cent increase in the number of followers of a company&#8217;s LinkedIn profile correlates with a 0.5 per cent increase in that company&#8217;s revenue&#8217;, emphasises Korzy\u0144ski.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read more:<\/span><\/p>\n<p><a href=\"https:\/\/www.researchgate.net\/publication\/364717388_Corporate_opinion_leadership_on_professional_social_media\"><span style=\"font-weight: 400;\">https:\/\/www.researchgate.net\/publication\/364717388_Corporate_opinion_leadership_on_professional_social_media<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A company that skilfully engages the attention of social media users can improve its financial result by up to PLN 30 million a year. Researchers from the Kozminski University (ALK) in Warsaw have found that the number of followers of a company&#8217;s profile on LinkedIn translates into its revenue.\u00a0 ALK&#8217;s management and economics specialists focused [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":288429,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[25],"tags":[],"_links":{"self":[{"href":"https:\/\/www.polishscience.pl\/en\/wp-json\/wp\/v2\/posts\/288566"}],"collection":[{"href":"https:\/\/www.polishscience.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.polishscience.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.polishscience.pl\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.polishscience.pl\/en\/wp-json\/wp\/v2\/comments?post=288566"}],"version-history":[{"count":1,"href":"https:\/\/www.polishscience.pl\/en\/wp-json\/wp\/v2\/posts\/288566\/revisions"}],"predecessor-version":[{"id":288576,"href":"https:\/\/www.polishscience.pl\/en\/wp-json\/wp\/v2\/posts\/288566\/revisions\/288576"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.polishscience.pl\/en\/wp-json\/wp\/v2\/media\/288429"}],"wp:attachment":[{"href":"https:\/\/www.polishscience.pl\/en\/wp-json\/wp\/v2\/media?parent=288566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.polishscience.pl\/en\/wp-json\/wp\/v2\/categories?post=288566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.polishscience.pl\/en\/wp-json\/wp\/v2\/tags?post=288566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}